Hi there! My name is Joseph Yi, a Los Angeles based video producer. I'm currently working with the largest competitive gaming organization in the world and helping make people laugh on YouTube by blowing things up.
In the past 10+ years of my career, I've led content strategy for brand campaigns, while staying hands-on in directing, producing, shooting, and editing.
I've worked on projects and campaigns that have won and been nominated for awards such as the Clios Awards, The Esports Awards, and the coveted "my mom showed my video to her friends" award.
I start every project from a fan's perspective. When looking at things through the eyes of a fan, understanding tone, finding out what resonates, and developing concepts, are all things that can take shape. It's when you take that perspective and use it to create stories that can serve audiences and hold up at scale.
If you're looking for someone who understands fandom and thinks beyond it, I'd love to work with you.
BRANDS WORKED WITH
...AND MORE
"THE BEST FILM MAKER I KNOW."
-My Mom
"MADE IT SNAPPIER/POPPIER!"
-Anonymous Client